The World Wide Web has opened avenues for visual media that are used effectively for social and commercial purposes. Currently, more than 1,733,993,741 people surf the Internet around the world, and this number is increasing rapidly.

According to a recent study in the US, the use of online videos has increased dramatically and the top video brands that are most popular are You Tube, Hulu, Yahoo !, Fox Interactive Media, Nickelodeon Kids and Family Network, ABC .COM, MSN / Windows Live, Turner Sports and Entertainment Digital Networks, MTV Networks Music, CNN Digital Network.

Online video networks are sponsored by a large portion of the American population for news, jokes, bug videos, movie trailers, music videos, TV show clips, full length TV shows and movies, training videos , etc. There are many people among online viewers who avidly prefer to watch videos with subtitles or subtitles, and an increasing number of online videos now have subtitles and subtitles included.

Online video production companies to insert captions and subtitles in them require accurate transcripts, without which they cannot be included. Producers use different software to add titles or subtitles to programs, and for transcription compatibility with software, production companies need different transcription formats.

Some of the companies may need the transcripts in Windows word.doc format with or without time code annotations, other companies may need the transcripts in Excel spreadsheets with TT (Timed Text) inserted in a cell of the sheet calculation with the 15 or 30 second transcription of the audio added to the cell next to it. The need for accurate transcripts is important for them to be perfectly synchronized with the audio, which is why the role of a professional transcription company becomes important.

The advancement in subtitle embedding technology, especially for online videos, has brought about a change in the formats of required audio transcripts, with a growing number of video production companies requiring audio transcripts to be in the format. XML (Extensible Markup Language), niche transcription only. transcripts can be provided by companies in this format, and the transcription service provider must have the skills to deliver the transcripts in XML format, in addition to the transcripts in the standard Excel spreadsheet or Word.doc provided by the company .