Every business needs a marketing plan to be successful. An effective way to get a quick return on promotional marketing campaigns is Direct mail from every door(EDDM), a US Postal service for local businesses that can benefit from home-specific ZIP codes or homes and businesses down to the individual carrier’s route. Compared to traditional direct mail it has very low delivery costs. The cost is $0.183 for each piece. This is a cost effective marketing solution that generates quick sales to new and old customers. Another benefit to EDDM is that it is delivered the day after it arrives at the post office. Direct mail can take weeks to deliver and you may not know when it’s delivered.
There are 6 standard sizes for EDDM: 4.5 X 12, 6 X 12, 6.5 X 12, 6.5 X 9, 8 X 6.5, and 8.5 X 7. All sizes cost the same to ship via mail. In addition to cheap shipping rates, there’s no need to buy expensive mailing lists or print addresses. Simply select the zip codes in your destination areas down to the individual carrier route. To make this even easier, let your printing service handle the paperwork and delivery to the post offices of your choice.
With this EDDM marketing, you can mail directly to local residential customers in the address area of the card. The maximum quantity allowed in this retail program is 5,000 to 25,000 per day at any post office. Envelopes should be grouped in packs of 50 or 100 so they can be quickly distributed to the appropriate carrier.
Enter your destination zip codes and choose using breakdowns showing residential, business, total, age 25-44, size, income, and cost. This free, easy-to-use demographic guide map lets you select the best neighborhoods for a quick return on your investment.
You can ship to other post offices as long as you send a minimum of 5,000 to each. This is so that post offices are not overloaded with EDDM mail. Another advantage is that many printing services offer a full mail service. They do the paperwork, packaging, and delivery to the post offices of your choice. Having your printing service do the shipping for you allows you to avoid paying sales tax since you are not taking ownership of this print.
This quick return marketing plan is best with local businesses such as takeouts and restaurants, real estate agents, dry cleaners, retail stores, auto dealers, contractors and home services, medical professionals, health and beauty services, to name just some companies that can benefit. of this promotion.
One very important tip is that this is not a one-time test to see if you can recoup your cost on your first shipment. If you offer a valuable sale at a discount, you should get your investment back in no time. The best way to get high returns is to have your EDDM campaign mailed monthly to keep your brand in front of people’s eyes so they remember your business.
Using this EDDM program is a great way to get a quick return on your promotional marketing campaigns. It can save you on shipping costs as well as saturate any area where you want to concentrate sales. Whether you use full-service EDDM printing or do it yourself, this is a successful way to target your audience without spending a lot of money.
To determine your best demographics, go to: https://eddm.usps.com/eddm/customer/routeSearch.action