The last decade has seen an exponential increase in the popularity of e-commerce. From a new and tentative topic, e-commerce has emerged as one of the most ubiquitous forms of business. According to an open source e-commerce company, this industry began to grow when people began sharing electronic documents in the 1980s, followed by the launch of websites like Amazon and eBay in the 1990s. Suddenly, customers from all over the world they were able to buy everything from bricks to clothes to cars.
The benefits of e-commerce are many, as stated by the leading e-commerce website development company. Electronic commerce has several advantages such as:
1. Be available twenty-four hours a day.
2. Access speed.
3. Availability of a wide variety of goods and services
4. International shipments.
5. Competitive prices.
As the leading e-commerce website development company observed, all of these factors point toward a common parameter: customer service.
Essentially, it is customer service that drives a business and this is no different for e-commerce. User recall and engagement are the main factors that help improve the conversion rates of an e-commerce website. A website that is fast and attractive to the eye, with enough rigidity on the home page, will automatically have a higher conversion rate than a website that takes time to load and has very little content that may be of interest.
Factors that improve your ecommerce website conversion rates:
1. Taking advantage of social networks.
In today’s age, not having a public profile on social media for a brand is akin to being invisible. Since the majority of users who use an ecommerce site will surely be active on social media, it is important to catch eyes on that platform. A study by an open source e-commerce company showed that mobile device users are increasingly using e-commerce, thanks to the popularity of social media. Invesp statistics further show that in 2015, 5% of all online spending was made through social media commerce, and this trend will only increase over the next decade.
It is important that brands choose the right social media platform and create attractive profiles so that potential customers can experience personalized and individual contact with brands.
2. Videos
Surprisingly, product videos have been shown to increase product purchase by nearly 144 percent. This is because the videos are easy to see and understand; no need to go through lines of text to understand a product or service. This massive video appeal has helped many big brands on global social media channels like Vimeo and YouTube.
3. Website user interface
The website that a customer visits should be visually appealing and easy to use. Most people spend just 3 seconds on a landing page before deciding whether to become part of the site’s conversion rate or just click. Also, good websites are optimized to appear in organic search results, further increasing conversion rates.
4. Design
Website design is another important factor in improving the conversion rate of an e-commerce website. Ideally, the layout should be clear, easy to maneuver, and have visible and functional conversion paths.
5. Customer talk
Reviews, Ratings, and Testimonials – These are the three things customers can provide to help improve conversion rates. Reviews and ratings tend to keep people on the page longer, reconsidering their options and judging their purchasing power.
Therefore, improving the conversion rate of an e-commerce website depends on a combination of customer feedback, social media engagement, use of videos, and effective website design. Social media in particular has seen exponential growth and the social media advertising industry is growing by leaps and bounds. Customers are shifting to mobile social media, creating a new dimension for conversions.