Many professional stylists will tell you that over 80% of women have damaged hair as a result of the sun’s damaging UV rays, chemical color processing, and heat. There is a very large market around the development of conditioners and treatments that improve or resolve damaged hair.
Very few of those treatments actually penetrate and deliver healing nourishment to each strand. Most conditioners for damaged hair just coat the hair, making it look and feel good, but there’s no real repair. The ones that contain some form of silicone make the hair look and feel good to the touch until you shampoo, the silicone is washed out, and the damage is evident again.
The real focus of today’s conditioners and treatments is on formulations that really penetrate and restore it from within. With a real restoration, the damage is not simply covered, but rather it is resolved in the long term.
There is growing respect in the hair industry for a treatment that is marketed out of Beverly Hills CA that is not silicone based. The formulation evolved in collection with many of the top stylists in that area and has received some good reviews to date in other CA metropolitan areas and the desert Southwest.
The name of the product is Nectar of the Gods. It is advertised for use as a deep treatment conditioner, color sealer, leave-in conditioner, detangler, anti-frizz, and to resolve hair damage caused by heat styling. The reviews have been great on its use with dry hair extensions and making it manageable like natural hair.
Instead of silicone-based chemicals, Nectar Of The Gods is comprised of coconut oil derivatives that restore health from within and create natural shine and softness. One of those ingredients is Laurylmyristil. It is the polyethylene glycol ether of lauryl alcohol, the main alcohol in coconut oil. It is modified to give it an improved water dilution characteristic. It is used as an emollient and emulsifier. Of the six main ingredients, half of them are derived from coconut oil. The other three are derived from natural fatty acids that have been shown to be beneficial in conditioning and revitalizing hair.
The list of Beverly Hills stylists who are providing positive testimonials for Nectar Of The Gods reads like the list of stylists allowed backstage during Academy Awards lead-ups.