It is obvious that some websites are more popular than others, even though they offer similar products or services. According to expert research, only a percentage of retail entrepreneurs actually succeed on the first try because they don’t get the right ecommerce platform to build their site on or don’t understand the tactics of running a store well. This article will definitely serve the interests of new online businesses, but in the context of Magento, which is currently the leading platform for eCommerce site development.

The following points are the main tricks that online merchants need to follow and abide by while operating a Magento powered store to stay ahead of their counterparts in the market.

#1 To boost sales, prepare for a high-end store

The best way to increase traffic to your website is for retailers to think like their customers. They never like how beautiful the store looks or the platform it is built on. Instead, they are looking for features, usefulness of the website and want to make it really simple. Fast downloading of pages, loading of products, wide range of products, pleasant prices and excellent customer service, this is everything they look for in a website. However, the most crucial tactics to equip an online Magento store to get more traffic are:

  • Target search results with Magento’s redirect feature
  • Make website global with custom languages, location based features
  • Reduce checkout steps to reduce hassle for shoppers.

#2 Making websites search engine friendly should be a priority

For a Magento store owner, it must be a known fact. SEO (Search Engine Optimization) is one of the all-round business strategies online, and in fact, Magento is specifically set up for that. Therefore, retailers did not have to put in much more external efforts to improve their on-page SEO. Also, SEO makes the e-commerce site more interactive, which allows you to gain more visibility and new customers from search engines. With a user-friendly interface and premium customization options, Magento makes it extremely easy for owners to optimize their site for search engines and drive overwhelming traffic. Steps to follow to make a Magento based site SEO friendly:

  • On-page optimization with keyword-rich titles
  • Generating XML sitemap
  • Optimization of meta descriptions with the most relevant keywords
  • Avoid duplicate content
  • Creation of SEO friendly URLs

#3 Careful consideration of typical Magento errors

Many times, online shoppers face such serious issues while browsing a store or placing orders. Buyers may have difficulty adding products to the cart, checking out, reviewing orders, or canceling orders. Such impediments at the checkout stage make things worse for the site by reducing sales prospects. Therefore, for online merchants to provide a smooth shopping experience to their customers and encourage them to keep visiting, it is essential to protect the store from all likely vulnerabilities. The most effective way to deal with errors on a Magento site is to:

  • Using Shopping Cart Diagnostics, which troubleshoots stores to find and fix errors.
  • Check store settings from time to time

Summarizing!

While implementing Magento and working with it requires a great deal of experience and knowledge as it is one of the most complex, viable and progressive eCommerce platforms known, by keeping these crucial tricks in mind, retailers can make their store run successfully. No doubt, Magento offers flexible features to increase website traffic and sales, and these tricks will help you better outperform other competing stores and alleviate all the troubles of customers and sellers.