The continuous increase in online sales in the last decade has led almost every entrepreneur to create and maintain an e-commerce store. Many don’t even have a physical store and are making a good fortune in the e-commerce business. In the wake of this e-commerce boom, many platforms have recorded a tremendous presence due to their amazing features, of which only one name, Magento, has captivated e-commerce merchants around the world. It leads the market share with about 30% of all ecommerce websites on the web, which speaks volumes about its credibility with online merchants.
Shopify and Woocommerce are the others, which are now preferred over a host of available eCommerce platforms like OpenCart, ZenCart, X-Cart, Prestashop, OsCommerce, and NopCommerce. If you are also an entrepreneur thinking about setting up an e-shop, it is best to hire a professional development service from Magento, but first, it is advisable to know why it has become the preferred choice of e-commerce merchants.
Top Magento Features That Are Drool-Worthy
The most important features to know before setting up an eStore that have given Magento an advantage over others are the following:
Exceptional security – Due to cyber security threats, nothing is more important than creating an online store where shoppers can shop without any fear. The Magento Payment Bridge is exceptionally secure with a PA-DSS certification. This enables online merchants to efficiently meet the high standards of the PCI Security Council without spending a fortune. It also enables strong encryption of your electronic data using AES-256 and strong hashing.
Simple search engine optimization – Magento e-commerce development is on the rise as it is search engine friendly which is vital to ensure good visibility of your online store. It supports URLs that are compatible with the major search engines and the inclusion of meta information for products, different categories and content pages for greater compatibility with search engines. You can also embed a good blog or you can add social media buttons for easy sharing, which is crucial for successful SEO.
Favor responsive design – With a substantial number of online users accessing an e-commerce website through their mobile devices, it makes sense to go for a responsive design. Magento greatly facilitates the same when creating an electronic store, which is optimized to work perfectly independently of any device of any screen size. With Magento, the cost of maintaining a responsive e-store is comparatively low as well. A host of attractive responsive themes for Magento eCommerce websites can also be found on the web.
Product navigation with breeze – Magento makes it easy to view multiple images per product with a zoom feature. You can also enjoy multi-tier pricing, a bundled product view, and effortless in-stock availability. Visitors can also add products from the site to a wish list and share products with their Facebook friends, which eventually leads to a higher conversion rate.
Multi-vendor market – You can easily convert a Magento store into a multi-vendor marketplace like amazon.com using any of the extensions or modules available on the web. This means that one can sell his various products in a single store. Many of these are also absolutely free without any price!
Seamless integration with applications – The Magento API web service allows you to easily integrate your Magento store with a variety of business applications such as QuickBooks Online, Salesforce, Zoho CRM, and much more. This makes your e-commerce business more agile and guarantees better returns.
In addition to the features mentioned above, some of the other good features that make it ideal for setting up an ecommerce website are its various promotional tools, easy site administration, catalog browsing, one-page checkout, international tax support, and much more.
Why is Magento considered better than Shopify?
Magento has certain advantages over another popular ecommerce platform like Shopify. While Magento is open source, meaning free for anyone to use, the latter is paid. Here, it is essential to note that the Magento business edition is not free. However, most of the ecommerce merchants go for the free version as it has brilliant features. In addition, when hiring the services of a company that provides e-commerce solutions, you can have all the functionalities. Paid themes in Magento are pretty good too and available at an incredible cost of just $ 1, whereas for Shopify themes, you need to dish out at least $ 80. You can also have a built-in multilingual support for your website, which is possible to achieve in Shopify only with the help of third-party applications.
Based on all these facts, it is obvious that you have to go for Magento development service to get your dream ecommerce website hassle-free. For more details, do not hesitate to contact Elsner Technologies Private Limited at +1 607 524 4040.