If you already own an Apple device, it’s highly unlikely that you’ll ever be satisfied with another company’s product. The latest rumor in the ever-busy smartphone market concerns the launch of the new iPhone 5S. In fact, there are quite a few iPhone 5S launch rumors doing the rounds these days.

While there is uncertainty about the exact release date of the iPhone 5S, it seems increasingly likely that this phone will only launch in October and not in September, as most people expected (or hoped). According to reliable reports, the company has encountered some problems in production and needs a few more weeks to solve the problems. The iPhone 6 release date will also be pushed back a month or so to December 2013. However, there are also persistent rumors that the i6 will launch only in the first quarter of 2024.

Aside from the release date, what’s really getting fans excited is what features the new phones will have. Apple is being characteristically tight-lipped about everything to do with new phones, but some rumors are much stronger than others.

For one thing, the new phone will be on an improved platform, iOS 7. The phones will also be faster and easier to use than their predecessors thanks to a more sophisticated processor and 4G. The latest iPhone will also have a more sophisticated camera than previous ones. It will also have a better retina display. Apple’s purchase of Authentic raises the suspicion that the new iPhone 5S will also feature fingerprint detection to improve security. According to other reports, the home button will also change slightly. A look at its front panel (which may or may not be genuine) indicates that it will have more sensors.

All the major smartphone manufacturers are launching their latest phones in the coming months and no doubt Apple will be striving to find something that catches the eye of potential buyers. Apple also offers an attractive buyback program for older iPhones. It is very likely that it will offer the same thing so that people will choose the iPhone 5S.

Another interesting rumor surrounding this company is that it could launch a low-cost iPhone. Whether or not this is just wishful thinking will only be found out when Apple releases the next phone to an eager market.