There are a few ways to raise capital using family office listings, in this article we will cover two ways, one difficult and one easy.
Let’s start with the hard way to raise capital using this resource. This would be starting from scratch and slowly building your own list of family offices. By doing this, you’ll get relatively new data using search engines, but your list will likely miss out on some family offices that either don’t have websites or are deliberately very hard to find and identify. After putting together a small directory of FO names, you can search Google, LinkedIn.com, Facebook, Twitter, etc. to find the contact details of these professionals, but it would literally take over 300 hours to produce a valuable workable database. This approach may make sense if you’re based in some small countries, like Thailand or the Czech Republic, and only want to approach local companies, but for most fund managers based in the US and Europe, this isn’t the case. practical.
The easiest way is to go out and check out the available family office listings and get one for your team. This option is a little more expensive, but it allows you to effectively outsource the hard work of doing the industry research to an outside company instead of taking on all of that just within your own team.
Whichever method you use to source your resource, your team should be able to benefit from using it to reach potential investors, schedule phone calls, hold road shows, and connect with more professionals at conferences.
I hope these tips provide a good overview of how to obtain and use an FO list, good luck with your capital raising projects.