There are many free articles and information you can read about SEO on the Internet. That’s all very well, but when you try to learn it this way, you learn it in parts. There are hundreds of little tricks you need to know to become truly proficient at search engine optimization, and you learn that over the years. Also, to be a true search engine pro, you need a few contacts, at least a dozen tools, some that charge a monthly fee, and you need to keep reading about the latest techniques.
What it takes to become a true SEO professional
A professional SEO is no different from a pianist. He can learn the basics in a relatively short period of time, but to become proficient, it takes a lot, a lot of practice. It’s also more of an art than a skill, as you can always improve, no matter how good you are at it. I am speaking as someone who does this every day and still gets nervous from time to time, and have been doing this professionally successfully for over 3 years and in the most competitive global markets.
I’ve also attended SEO seminars, bought a dozen niche marketing courses, learned how to create screenshot videos, and many other things. And the truth is that I still have a lot to learn, and whoever tells you that he knows everything, put on your best shoes and run as fast as you can. I can assure you that they are lying to you and just trying to close a quick sale. Unfortunately, this industry is awash with people like that.
So what is the point I am trying to make? The point is that a good SEO professional is very hard to find. They’re not a dime a dozen. It is a very specialized skill that requires a special person to perform. You have to be willing to sit in front of a computer for hours and write content, get backlinks, read journals, shop, and take new courses just to stay on top of Google Game. A true search engine optimization expert is a full-time professional. Trading pays relatively well, but it’s a great return on your time.
You cannot learn this skill at your State University or Community College. A lot of what you learn in SEO is from real experts, people who have worked for Google or Yahoo in the past and who put on expensive training seminars. Or people who have been doing SEO for 10 years or more and know it like the back of their hand since they’ve had a lot of practice. Almost all search engine professionals come from extensive technical backgrounds.
Local Business Demand Outstrips SEO Bigtime Supply
Right now there are around 2000 people in the world who understand SEO. I know for sure because this is the total number of people who have taken the type of advanced training that we have received. There are millions of small businesses in the United States alone that can use targeted, local SEO services that will make them the best in their local niches.
What this means is that, statistically, it is almost impossible to find a qualified SEO company that is actually going to hit the bat and help you, which is why this topic is such a mystery to just about everyone these days. But the good news is that we’re here and ready to help you get the contacts you need to take your business to the next level.
So when you compare the 2000 SEO professionals to the millions of business owners, the supply is with the local online small business owner like you, and the demand is with us. Sorry, I’m not trying to sound arrogant here, I’m just stating the facts.
It’s hard to find good, qualified search engine professionals who can actually document your successes and achievements. This is because a good search engine job does not come cheap, and there are many scammers and under the radar companies that know this, and take advantage of local business owners and charge them for work that they really don’t know how to do. right. .
Your responsibility as a local online small business owner is to find and tap into the right people who aren’t afraid to get on the phone with you and prove everything they claim. They should be able to give you detailed information about your top 10 competitors and exactly what it takes for you to pass them up.
They should also be there to answer all your questions over the phone and, if geography dictates, they’ll also be happy to arrange a face-to-face meeting. Most people won’t do this and will hide behind a terminal, hoping you’ll load their online shopping cart with their services. We do not accept automated orders because there is no standard approach to help you achieve your goals. Every business owner has different goals, different needs, and different budgets.
There are also certain business models that we can’t do anything about. And if this is the case, a search engine optimization company should be honest enough to tell you up front that they can’t help you, charge you thousands of dollars, and do nothing for you anyway.