If you’ve ever searched the Internet, you’ll find yourself hearing the term “the money is in the list.” I agree with this concept and I think the same is true in your offline business. Before people do business with you, they need a quick summary of who you are and why they should buy from you.

To do this, you’ll want to create a short USP (Unique Selling Proposition) that sets you apart from your competition. Once you have created your USP, now is the time to go and think of something that will reinforce your USP. This is where creating your own content comes into play.

Every month you want to create an article and mail it to your customers along with a sales pitch for your latest product. Now, if you’re someone who doesn’t like creating content from scratch, there are other ways you can go and get content. For example, one of those places is online.

There are many article directories where you can get content for your website or ezine. And you can also use this information in your monthly mailings to your clients, but only if the author contact information and author information are kept intact.

But I want you to know that while you can do this, there are still ways to get content without leasing it to other people… just create the content yourself. This is a great way to save time and get your content to the people who need it most. Plus, you won’t have to guess what your readers are looking for in terms of information. You know what they are looking for! Now is the time to supply it!

I am a huge fan of creating the content yourself. Nothing is more important in your business than knowing what your prospects and customers are looking for. And when you create your own content for them for your newsletter or follow-up letter, you’ll increase your sales and profits in a short period of time.

If you want to get to the money, create the content yourself. You’ll make a lot of money in the process, spend less time searching for content, and your content will be 100% original, and people like original content.

I highly recommend that you learn how to create content for yourself because the articles you find online are not niche specific to the issues your readers are going through. That is why I advise creating articles yourself. You will know what to write about; you will sound like an authority in your niche; and you will find that people come to you, instead of you going to them. So keep this in mind.

If you ever get lost writing content, you can also look for article templates to help you think. Just do an internet search for article templates and you’ll see plenty of them listed there. Use these templates to create the items you dream of today.