Smart Ways to Market Startups Online and Offline


Every day, millions of people surf the Internet in their spare time. Most spend their time on social networking sites like Facebook and Twitter, while others simply browse online for products or ideas and information. With a number like this, there is a huge market that spans the globe, and if you can tap into it successfully, it could mean endless possibilities for your business.


There are many free hosting sites where you can put your business website. But for a more professional feel, buy your own domain and choose a catchy name that’s easy to remember. People generally have short attention spans when it comes to reading things online, so if you have a long and complicated domain name, there’s a tendency for them to forget about it. Shocking names, on the other hand, will stick in their minds even if they’ve only seen or heard them once. Make sure your website name matches your company name if you don’t use the same one for both. If you’re having trouble choosing a company or domain name, head over to for help.


These days, creating a website is not enough. You have to create a Facebook page and share it with potential customers. Like and share your page so they can get updates on news about products and services you offer. Ask your friends to like and share your page so that their friends can share it too. Your Facebook page can lead people to the actual company website, thus generating more traffic and increasing sales.


In internet marketing, sometimes less is more, especially when it comes to tweets. Here you can be as creative as you want using the limited characters available in a single tweet. Short, sweet, simple and straight to the point slogans are yours. Eye-catching and notable tweets will get retweeted by fans and when you gain more followers they too can multiply your fan base when they re-tweet. Make sure to link your Twitter to your Facebook page so it updates every time you tweet.

MyLife online platform

My life

Some people may prefer to use other networking sites than My Life. But what they don’t know is that it acts as an online platform where you can manage all your other social media sites and even emails in one dashboard. It is less complicated compared to opening multiple social media accounts in different tabs. You can even visit the MyLife Zip Code Directory and use it to find business contacts or leads near your area, or if you’re planning expansion, in different states.


Although internet marketing is more profitable these days, a little print media still helps in marketing your startup business.

business letters

Business cards are essential, especially when it comes to meeting new clients. It helps build professional bonds and saves you from having to search for that errant pen and paper to jot down your contact details. Your business card should include your name, company website, mobile phone number, email, and office address, if you have one. It should be printed in an easy-to-read font at the correct size.

public relations marketing

Press release

Many believe that the newspaper and other print media are a dying medium. But there are still those who prefer to hold a real newspaper instead of the electronic one. Press releases are a great way to make your business known to the local community in your area. You can also post your press release on your website after it has been published. If you have a friend who works at your local newspaper, you might like to interview them about their new business.

It would be like killing two birds with one stone as you will get your article and at the same time you will be able to advertise your business. In addition to online marketing and the traditional way of advertising, a great way to win over customers is to deliver what is promised in your promotional ads. Providing customer satisfaction means more chances of returning customers. Online word of mouth referrals also spread like wildfire, so continue to provide great services or products and your business will gradually take off and become successful.

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