In today’s fast growing world people don’t have much time to go shopping and select their choice and try it out which takes more than an hour and if there is a crowd in the store it would take more than 2-3 hours and You don’t want to waste your precious time buying things during weekends instead of enjoying them. For this crisis situation, Digital Marketing has been introduced in the market.
Digital marketing provides a great platform to the consumer to shop from home with the range of abundant products with amazing deals. Digital marketing will not only save your time but also save you a lot of money and you can enjoy your weekends without hassles. There are also a large number of online marketing agencies and digital marketing agencies in the market, such as Pro Creation, 360 Digital Partner, etc. It will help you in promoting your products and advertising online. Every day many Digital Marketing companies understand the importance of digital marketing and it is not an optional strategy in marketing.
Online sites like Amazon, Flipkart, Myntra, etc. They give you the opportunity to shop from home and they will also give you incredible discounts. In addition, they will also give you the facility of home delivery that will be completely free. And in case of any failure of an electronic product or a defective part, they will change it without bothering you. Online marketing has really brought relief to many working people as they are unable to carve out some time from their busy schedule. The use of social networks such as Facebook, Instagram, etc. they are used to receive both positive and negative feedback from companies.
Apart from these online shopping, the new type of service has started in the market ie food delivery from your favorite restaurant. Android app like Food Panda, Swiggy etc. It gives you free food delivery directly from the boss’s kitchen to his door and provides 24×7 service.
There are different types of digital marketing:-
1) Email marketing: – It is a type of marketing in which the company sends the details of its products to each person by mail and informs them about its brand and about the different types of discounts.
2) Graphic advertising: – As can be inferred from the term, online graphic advertising deals with displaying promotional messages or ideas to the consumer on the INTERNET. This includes a wide range of advertisements such as blog ads, networks, interstitial ads, contextual data, search engine ads, classified or dynamic ads, etc. The method can target a specific audience that tune in from different types of venues to see a particular ad, variations can be found to be the most productive element of this method.
3) Social Media Marketing: When we use social media like Facebook, Instagram, Twitter, Google+, etc. For promoting your products, this type of marketing is known as Social Media Marketing.
4) Marketing through video advertising: Every time we are watching a video on YouTube or Facebook, a 5-10 second plugin appears. That ad is displayed over the brand and its products. This is known as Marketing through Video Advertising.
5) SEO Digital Marketing:- Search engines like Google give you a platform where you can search for anything you need and it will give you a wide range of results. This will also give you the opportunity to compare prices for the same product from a different brand.
In the end, I would like to conclude that there is a much greater scope in the field of digital marketing business and services in the future. And it will play a vital role in the growth of any business and easily get your message across directly to the consumer.