Let’s face it: SEO is not easy for any company. It becomes even more complicated when you have limited money, time, and resources. According to the latest Cluth Survey “More than 36% of small businesses already have an SEO strategy and the remaining 23% plan to develop one.”

To maintain and develop a long-term SEO strategy, it’s important for small business owners to understand how best to measure their SEO success. As a small business owner, if you’re looking for ways to see if your SEO strategy is working, here are three SEO success metrics that might come in handy.

  1. Traffic Retention

  2. Backlink Quality

  3. conversion rate

Let’s take a look below at how these three metrics can help you measure SEO success.

  • Traffic retention to measure quality search audiences

Every business wants to draw quality traffic to their website. Here Google Analytics plays a crucial role. It is one of the effective measures to know what type of audience you want to target and what type of audience is visiting your website. There are two metrics in particular that can help small business owners decide the quality of their search traffic. These are – Scroll Depth and Bounce Rate.

  • while scrolling Depth determines how far down your visitors scroll down on specific web pages. If they scroll down the entire page, it means your audience is interested in reading the topic.

  • Bounce Rate refers to those searchers who visited a single page of your website but then left your site without browsing other pages.

  • Backlink quality defines the impact of inbound links

The quality of a backlink is measured by the total number of links from sites with a high domain authority. To know the quality of the backlinks used on your site, you need to make sure that they are relevant and backed by new domains that can have more impact.

Although you can’t control all the links that come to your website, you can target the quality of those links through guest post outreach. Make sure your goals include websites that offer domain authority, a new audience, and website relevance.

3. The conversion rate offers information about the effectiveness of the SEO strategy

Conversion rates play an important role in measuring small business performance metrics.

It lets you know how well you are achieving your SEO goals, along with the extent of success.

SEO success largely depends on generating as many leads as possible. The conversion rate is the total number of website visitors that are converting into your leads. By tracking this, small businesses can easily measure the impact of their SEO on their revenue.

wrapping the post

Every business needs context and time to measure and achieve SEO success. By understanding the right metrics to measure SEO success, you will surely lead the race and become a winner.

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