The prospect of developing an ecommerce store is tempting, to say the least. Considered the proverbial money maker, an ecommerce platform is fast becoming a crucial part of our shopping experience. According to reports, in 2013, around 40-41% of people had bought online. The figure is well positioned to touch 46% in 2017.
A few words about the development of e-commerce
Developing e-commerce platforms is not a walk in the park. Mistakes along the way can significantly affect your business fortune. No amount of discount or sales can help you if you don’t have a user-friendly site or your contact information is not easily visible. Here’s a rundown of the top ecommerce development mistakes that you should avoid at all costs.
Some Ecommerce Web Development Mistakes Ruin Your ROI
An efficient Ecommerce web development company you won’t make these mistakes at all costs.
Mistake 1: You are not paying attention to factors to consider when selecting an e-commerce platform
Do you realize that even the most popular ecommerce platform like Shopify cannot be chosen arbitrarily? Choosing the e-commerce platform is the most important decision that affects the future of your e-commerce store. And what exactly are the factors that need to be taken into account? Your inventory size, payment methods, and projected number of customers are just a few of the attributes that should ideally govern your choice of e-commerce platform.
Mistake 2: Creating a design that doesn’t evoke enough trust
It happens and it happens often. The appearance of your site is critical to business growth. You just can’t forget that your users trust you with their personal information (such as name, address, and credit information). Now, the digital world is no stranger to cases of data breaches and hacking. Shoppers have become more cautious than ever when it comes to providing personal information. They’ll just like to ignore an ecommerce site that doesn’t inspire trust. Businesses must be careful enough to view a website as a customer. Take a look at your own site. Would you have disclosed your personal data to the site (created by you) if you were a customer? You are making a big mistake if you are not doing this.
Mistake 3: not having enough payment options
This continues to be one of the main reasons why ecommerce stores end up losing customers. Why not make the user experience easier by including so many payment options? With payment services like Google Wallet, PayPal, and Amazon, you can allow your shoppers to pay with all the leading credit cards or electronic checks.
Mistake 4: not creating a user-friendly layout
No matter how tempting it may seem, including too many features on your website only hampers its loading speed. Aim for simplified navigation. Make sure to make your site as uncluttered as possible, accommodating all the necessary information at the same time.