Category: Digital Marketing

Net Income, EBIT, EBITDA, and SDCF: What’s the Right Metric to Use for Business Valuation?

The most commonly used “earnings numbers” for the valuation of small and medium-sized businesses are Net Income (NI), Earnings Before Interest and Taxes (EBIT), Earnings Before Interest, Taxes, Depreciation and Amortization (EBITDA), and Seller Discretionary Cash Flow (SDCF). With a variety of metrics to choose from, it’s only natural for a business owner to ask […]

Five conditions for innovation

Incremental innovations happen everywhere, but breakthrough innovations—the kind that take advantage of new technologies and business models to lower costs, increase accessibility, and improve services—are not typical. I believe the reason for this is an inadequate realization of the conditions that foster both the ability and the motivation to innovate. These five conditions include: Experimentation […]

5 Free SEO Tools You Must Have In Your Search Marketing Toolbox

If you’re a search engine optimization professional, you know how important SEO tools are to your day-to-day optimization efforts. Keyword suggestion tools, inbound link analysis software, and SERP checkers are vital for keyword research, keyword expansion, link building, and monitoring your site’s position changes on the web. the search results. The good news is that […]

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