It is undeniable that there has been an explosion in the amount of content shared through social networks such as Facebook, Twitter and Google+ and that it has an effect on search. Search engines treat socially shared links differently than other types of links, but search engines notice them and we can’t deny the growing importance of social channels. Search marketers with a large social circle who share a lot of material are more likely to see their material promoted in search results, as Google started incorporating a lot of social signals into their search results. Registered users can also receive personalized results that include information about content shared by the search engine’s social circle. (Twitter, Facebook, Google+, etc.) When you have a large social circle and share a lot of material, you have a better chance of promoting your material in search results.
However, while social shares affect rankings, good quality links are still far superior in promoting the popularity of website content than any other method.
“Backlinks, also known as inbound links, incoming links, internal links, and internal links, are inbound links to a website or web page. In basic link terminology, a backlink is any link received by a node web (web page, directory, website). , or top-level domain) from another web node”. – Wikipedia definition.
Business owners spent a considerable amount of time, money, and resources to build a website that showcased their products and services, and the next logical step would be to drive traffic to the website. The best way to achieve this is through link building and great backlink building means building links manually. Search engines value quality links, which makes your website achieve a better position in search engine results. You can see each link to your site as a vote for your website.
Two factors to keep in mind when building quality links are:
anchor text
Create links for sites that accept anchor text links. Part of natural link building is varying your link text. Refrain from using a single keyword or keyword phrase when building links, instead use keyword variations and long-tail phrases that will complement your short terms. For example: your anchor text could be: “Nelspruit Guest Houses”, but you could also use keyword phrases such as: “Nelspruit luxury guest houses”, “Nelspruit five star accommodation facilities”.
Link Attraction
Create content that is relevant to your website, interesting to read and share with others, with correct spelling and grammar, images or videos, links, and social shares. Focus on staying on the overall theme of the website so search engines see a consistent theme across all pages of the website.
With the ever-increasing number of social media users, the power of social media cannot be denied and is part of a good search engine optimization strategy, but be aware of the value that search engines place on quality links when you are optimizing your website to rank well in the world of search engines.