1. Get a company website

What was a novelty just a decade ago is today a fundamental requirement. A business website is a pseudo B2B portal that allows businesses and customers from all over the world to connect with you. A business website is similar to your company brochure, available 24/7 and projects you as a professional team.

2. Social Media Websites = Free and Fast Promotions

The greatest achievement of our age has been the ease with which people have learned to communicate: Social networking websites like Facebook, Twitter, Google+, Pinterest, YouTube, etc., are the latest methods of communicating in a wide demographics of age, taste and culture. By actively promoting your business on these social networks, you are getting the world talking about you.

3. Blogs and forums

Here’s a powerful axiom: ‘Content is king.’ Produce powerful, genuine and compelling content as part of your company blog. Be a regular on relevant forums and discussion boards. Learn the art of connecting your business topics with the content you produce. Over time, your content will become the biggest promoter of your brand.

4. Pay Per Click Advertising

If you are willing to pay for relevant traffic, they may be encouraged to visit your website. Write an online ad for your business, set a reasonable price that you’re willing to pay each time someone clicks on your ad (if it’s hosted on third-party websites). Payment is only made when someone clicks on your ad; otherwise, you don’t have to pay. Pay-per-click ads allow you to set a daily advertising budget and can be canceled or restarted at your discretion.

5. List your business on the three largest listing services

Register your business with ‘Google Places’ – This allows your business to appear in Google searches and appear on Google Maps. Other business databases you should be a part of include ‘Yahoo! Local’ and ‘Bing’ from Microsoft. Joining these services is free; Setting up an account takes very limited time and the great reach of these services translates into a free promotion for your business.

6. Email Marketing

In recent times, mass emailing is not a very favored promotional concept. However, if done right and with good intentions, email marketing could be a powerful tool in your company’s online promotional arsenal. Personalized emails speak directly to your target audience, help you get an immediate response, and can help open a line of communication with your potential customer base. It is a free and fast promotion, with an impressive feedback.

7. Hire a good Digital Marketing Company

If you are unsure about doing a good job promoting individually, it might be a good idea to hire an innovative and enthusiastic digital marketing company to handle the online promotion strategy for your company’s B2B portals. This action will allow you to stay on top of your promotional ideas on buyers and sellers while employing a professional unit to implement concepts that lead to the expected results.

There they are: 7 strategies that can help you market your business, discover new customers, and maintain a loyal relationship with your existing customer base. Why wait? It is time to exploit the full power of online media in relation to your business.