Do you have a website or blog where you post content every day but still can’t get enough visitors?
Have you just created your first blog and are eager to try all the ways to promote it?
This article introduces the 10 smartest and most effective strategies you can use to promote your blog and instantly attract visitors who are genuinely interested in your niche.
1. Stop tweaking/modifying your blog
Do you spend too much time tweaking your blog to give it the right feel? Let me tell you that the overall design doesn’t matter to your audience as much as your content. Instead of changing your blog from time to time, focus on creating new, engaging and informative content for your readers and keep them coming back for more.
2. Create pillar content
Producing quality content is one of the biggest challenges for bloggers because creating high-quality content on a regular basis is not easy. Good content has a powerful impact on your audience, so it’s important that you take the time to create the high-quality pillar content that can cement your blog’s reputation. Pillar content refers to a series of posts that represent the best content on your blog. It includes all the great posts that you will refer new visitors to for their usefulness.
Great content serves as a go-to source for good, informative messages for your audience within your particular industry. Pillar posts provide important support to your blog and are considered to be a very important component or building block of your blog. When you start promoting your blog, pillar content will serve as bait to attract more traffic.
Once you have your blog set up, the first strategy you should implement is to create relevant posts and fill your blog with really new but interactive information.
3. Do not focus too much on monetizing your blog
Many new bloggers create blogs to earn money. While there is nothing wrong with making money, putting too many banner ads on your blog can be too distracting for your audience. If there are too many of them, they can make your blog look really ugly and can actually drive your visitors away from your blog. Still think this could be a great way to promote your blog? I bet not. In fact, you need to focus on building your email list and targeted pixel list. Both will help you get what you are desperately looking for, more visitors and more money by retargeting your visitors through paid ads.
4. Research your niche and find out who and what matters
A very important step that you need to take before starting your blog is to thoroughly research your niche. You should need to know all the ins and outs of your niche and know who is important, for example who are the influencers, the big ones and the small ones who contribute to the niche in their own capacities. You should make a list of all the competing sites, channels, podcasts, influencers, communities, and groups that are working within your particular niche. It’s easy with SE Ranking’s competitor research.
By doing so, you will have an important reference file of all your competitors within your niche. You will be able to see what they are doing and talking about and also all the items they are putting up for sale and the products that are popular with your audience.
5. Reach your audience
Once you have your blog well set up and great content to engage your audience, start promoting your blog. Pull out the detailed list of all the influencers, big and small players that you have created before starting your blog. Keep an eye out for small players, because you need them for blog promotion. You can start by offering them testimonials, case studies, or even a blog post that they are interested in publishing. It is important that you start a one-on-one relationship with players big and small. By contributing to other people’s sites by commenting and sharing your work on your blog, they will begin to recognize and connect with you.
6. Become an expert in your niche
Whether your niche is SEO, digital marketing, content marketing, or any other, you should not only gain extensive knowledge about your niche, but also present it in an interactive and engaging way through your blog. Your future audience is waiting to read content that addresses them and their needs. It is the power of your expert writing and analysis that will help you engage your audience.
7. Post comments
Commenting on blog posts and participating in various forums and social groups is often seen as a way to get backlinks. But if done right, no such problem will arise. Always post comments on blog posts only when you have something meaningful and informative to add. Make sure you use your own name to do it, and not your brand. Get involved in niche groups and influential communities on social media. Present yourself as an authority in your niche and genuinely help people. Don’t just leave links.
8. Create an interactive conversation flow and recognize your readers
When creating content, make sure it’s engaging enough to get your audience talking. Your posts should ask your audience questions and encourage them to answer or share their own similar experiences. Your audience may talk to you through blog comments or email, make sure you acknowledge and respond to them. This will encourage ease of interaction.
9. Monetize your site
When it comes to making money from your blog, take a proactive approach as it can drive organic traffic. When you offer a product or service on your site, you can attract your target audience. By creating a profit funnel, you can not only generate more leads, but also a lot of income in the coming months.
10. Use paid or sponsored media
The use of paid or sponsored media is a viable option and an effective strategy for blog promotion. It includes blog promotion via Facebook Ads, Google Ads, Promoted Tweets, YouTube Pre-Roll Ads and much more. These social networks can drive an incredible amount of traffic as well as hundreds of potential customers to your site.
When you follow the strategies discussed above to promote your site, you will not only be able to increase traffic to your site, but also generate income from it. Remember, promoting a site or blog is not a difficult task. It just takes a little time and an understanding of what works. Implement one strategy at a time and see the difference.